Promote Your Ezine Through Other Ezines!
Ezine
Advertising Produces Incredible Results!
Email your message directly to thousands of
prospective customers! With e-zine advertising you can reach very specific audiences
at an affordable price! Since E-Zines are subscription based, the E-Zine advertising
solution is SPAM-FREE.
How to Set Up A Classified
Advertising Campaign
After you make the decision to start an
E-Zine advertising campaign, you need to plan your Ad Campaign. An Advertising Campaign
can be put together easily following the general guidelines listed below.
AD CAMPAIGN
NAME AND KEY CODE
You will want to name your campaign and then assign a Key Code so
that you can track your progress. For this example, let's call our campaign "First
Try" and we'll code it "FT".
Featured Product or
Service:
What are you advertising? If
you have multiple products or services, you will find it is important to develop separate
campaign codes, for each product or service.
Our First Try campaign will be aimed at getting subscribers for our FREE E-zine.
So our Featured Product is the E-Zine.
Campaign Dates
When are you running the campaign? Define your start date and end date.
Campaign Budget
How much are you going to spend on your campaign?
OK, that's the big picture. Now you need to determine which
e-zines to advertise in. To find E-Zines for your target market, start with the Lifestyle Publishing Directory of E-Zines,
a searchable database of ezines that accept advertising.
ADVERTISING SOURCES
Name of
Advertising Source and Key Code
The publication you insert your ads in is
called the Advertising Source. Again, you will want to assign a Key Code to each Advertising Source so that you track your
campaign results accurately.
For
example,
You place the same
advertisement in 3 E-Zines for two
weeks. You get great results. Of course, you want to know which E-Zine produced the best
results for you. Using Key Codes you can track your ads.
Track Your Ads by using both the Campaign and Advertising
Source Key Codes
Our First Try (FT) Campaign is
comprised of one, 5 line ads,
run in 3 separate E-Zines. Our Campaign Code is (FT).
If you placed advertisements in 3 E-Zines for this campaign. You
would assign a unique Key Code to each Advertising Source code also.
Example:
John Doe's Greatest E-Zine (Code=JD)
Money-O-Rama (Code=MOR)
Internet Millionaires (Code=IM)
So now you have two Key
Codes: the Campaign Code and the Advertising Source Key Code.
Using these two codes
together, you can track the results of your advertisement campaigns. Using the two codes
together is especially helpful if you run several advertising campaigns simultaneously.
How To Track
Autoresponder Inquiries
Autoresponder Tracking Option #1
Use your
Advertising Campaign Key Code Plus your Advertising Source Key Code with your autoresponder like this:
For more information from our
autoresponder, send email to us at: ad@janedoe.com?subject=FTJD
When your readers click on the mailto link, the subject field will be filled in with FTJD, which will signify to you that your inquiry was the result
of your ad in the John Doe E-Zine (JD) and part of your First Try Ad Campaign (FT).
Autoresponder Option
#2
If you have many
autoresponders available, you may want to create a separate autoresponder address for each
advertising source, to eliminate the possibility of removal of the code, from the subject
line, by anyone responding to your ads.
Request more information from our
autoresponder at: info_jd@janedoe.com (Ad with John Doe's
Ezine)
info_mor@janedoe.com (Ad with Money-O Rama)
info_im@janedoe.com (Ad with Internet
Millionaires)
You can easily check your results for each E-Zine by counting the
number of requests per autoresponder address.
You can track visitors to your web site from your ads using the
same methodology and Key Codes. If you track your visitors with any of the tracking
software programs available, you would simply add the code after your URL in your
hyperlinked ad like this: http://www.janedoe.com?FTJD
When your ad campaign is
completed, you will be able to calculate INQUIRIES resulting from the Ad Campaign and
SALES resulting from Ad Campaigns. You can analyze your results further to discover which
E-Zines gave you the best results.
When you are developing your
Advertising Source Database, be sure to include these these fields to ensure your ability
analyze and refine your Ad Campaigns.
Name of E-Zine:
Circulation:
Email:
Web page:
City, State, Zip:
Phone:
Cost of Ad:
Date of ad
Key Code for Ad Source:
Inquiries Per Ad:
Sales Per Ad:
Use this Excellent Tracking Tool
Instead of tracking your ads manually.
Is Your Internet Advertising a deadly Howitzer
or a Harmless Pop-Gun? Do You Know for Sure or Do You Just "Feel Lucky"?
To learn the answer to this question and to get a free trial tool that will automatically
track all of your advertising for you, click
here.
Lifestyles
Publishing - Directory of E-Zines
LifeStyles
Publishing
LifeStyles Publishing offers a unique service that gives you all the information
you will need to start, maintain and track a highly effective E-Zine advertising campaign.
LifeStyles is the original and still the best E-Zine Advertising
Database. You owe it to yourself to check this one out!
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